'...Who wear it all I'm an Adidas freak Multi thousand pair of sneak freak Real fly physique that'll look yea , fat watch , live footwear Have the white folks displaying my gear....'
With this boom in the late 80's of signature basketball shoes; the rise of Michael Jordan, the shoes and the man; and the explosion of hip hop; those in the collecting subculture, were given options. Those options were given street value and credibility because of Hip Hop. We all have been guilty of desiring, aspiring and even envying things we see in music videos. As soon as we're old enough to work and start purchasing things on our own, the fashion, make up, jewelry and shoes that were once the objects of our affection become a status assigning possession. As our apparel wisdom and sneaker aficionados grow, we find that certain colors are only appealing if we have the exact outfit to match it. Depending on the fashion statement desired, one may not want it to coordinate at all, but still may feel that they are FRESHAZZFUCK, and want the world around them to know that. The sneaker culture runs deep and aside from camping overnight to get the freshest kicks, the appearance of it all, makes or break the shoe fetish. Although sneakers are what this culture is passionate about, other things highlight the sneakers, influence and cultural innuendos that include music, artist show case and independent clothing lines which are some of the different avenues that the urban and sneaker culture draw into.
Kendrick SneakerGeeks Scott, Creator Extraordinaire of SneakerGeeks Clothing knows that the outfit makes one hell of a complement to the shoes. I mean really, what good are shoes if they aren't properly accessorized with clothes? I was able to catch up with Mr. SneakerGeek himself, to find all about the Sneaker Culture, his influences, and inspirations. Sneaker Geeks Clothing was created in 2009 by New Orleans own Kendrick L. Scott as an outlet to Express his love for Art, Humor, Creativity and most of all the Sneaker Culture. Being a lover of fashion and a Sneaker Enthusiast, it was only right that he share his passion with the world. Every design thoughtfully created and printed in Limited Quantities. The colorways are determined by Exclusive Sneaker Releases (http://www.sneakergeeksclothing.com/) . The beauty of Hip hop inspired fashions, interwoven in the sneaker culture is that it allows you to create your own style within a style. Kendrick tells SweetToothMedia that his interest in fashion begin in his youth. Growing up, there was always a need to be fresh. Even his mother realized his keen eye for coordinating, and had him helping her select outfits. This led Mr. Scott to a lifelong learning of fashion which included wardrobe stylist positions for various groups and organizations around New Orleans. Men and fashion has never been taboo for me, but when a man takes the initiative to define, refine and create their own line of fashion its astounding. Kendrick says "its important for young men to be fashion forward because the whole world is watching them..." He recalls in his youth, the release of exclusive kicks and having limited amounts of clothing to wear with them that allowed him to be an individual and how frustrating this was. Lets fast forward a few years and we are hit with the word SWAG. Kendrick's desire and inspiration lies in this word. He believes that Swag should represent one's own uniqueness and flair for appearance, yet it does everything but that. "Many young people believe that their swag is unique to them, when in actuality it isn't, its just the borrowed swag of someone else..." This goes hand in hand with being aware of your appearance, dispelling fashion faux pas, taking risks and being fashion forward. The word "Swag" influenced Mr. Scott so that he created a t-shirt design, Death To Tha Word Swagg. Kendrick says that if you have swag, there will be no need to go around screaming it, instead, others will notice it and attempt to borrow yours." As a fashion designer its important to duly note the message one's dress sends. Kendrick disclosed that in order for young men to be taken seriously, they must look the part. While his fashions aren't what one would wear to land a job, its definitely fit for those who have jobs, careers and the like and allows them to express themselves and embrace the culture that has colored their being.
http://www.sneakergeeksclothing.com/ This creation is truly the Hearts Of the Streets and well Mr. Scott, I'll see you on the other side of Globally! Salud Sir. -MsNightLyfe
"Buzzworthy Cravings, Creatively Satisfied!"