Monday, June 18, 2012

Shay Franco-Clausen, Eden's Secret River of Coffee: Marketing Caffeine

Ever had a moment where you're cognizant of your natural power, strength and ability; yet with just the sip of Coca-Cola, Dr. Pepper, or Coffee you have an added boost of energy. This energy carries you through your day and while reflecting your realize that you got way more done than you imagined... Its amazing what a little caffeine can do for you. This is the same notion that executives have when it comes to running and conducting business. The smartest business man, allows the Company name and brand to do all the work for them. This couldn't be done without the perk UP from marketing. Great marketing, solicits and solidifies working relationships with those organizations, company's and other brands and allow the name to speak for itself. Deep inside the Eden's Powerhouse, flows a forcefully graceful river of Marketing Coffee, and her name is Shanta "Shay" Franco-Clausen.

Responsible for Eden's marketing and relationship building, Shay, is indeed a picker-upper. I had the pleasure of becoming acquainted with Shay as she is adoringly known as, during my first experience with Eden. From that first experience and impression that Shay left in my inbox (YES, she's that GOOD), has grown into a Media Sponsorship, and the possibility of a long lasting working relationship. As a business owner, I know that the importance of building relationships, promptness, and accuracy is critical in branding. Shay brought all these things and more. Undoubtedly, just as critical as marketing is for a businesses' survival, it was equally crucial that I get a sample of this Coffee's effect.  As a native of Chicago, with a dash of Puerto Rican, Shay is a saucy addition to Eden's Team.

Currently living in the Bay Area, raising three children with her wife, Yolanda, playing flag football initially for the San Francisco Rebels and now for the Iron Tails, coaching in her community, volunteering and working for one of the largest marketing firms in the Silicone Valley, Shay has her work cut out for her. So being referred to synonymously as coffee, isn't that far fetched. Nor was it luck that I caught up with Shay for an intimate interview regarding her involvement with Eden, and how that  as a part of her life has influenced her Pride and Progress. Take a look and listen, as Shay bares all, and spills all of her coffee beans.

STM: What has inspired your involvement with Eden Pride?

Shay: After attending a previous Eden Pride Event, in which my wife was chosen as model, I had the chance of meeting Miz Chris and instantly the connection was made. I loved that Miz Chris was powerful, but was also human, and I knew that we had to work together, and here we are.

STM: I understand that your motto is, "Living Life Like Its Golden!" What does that mean to you?

Shay: As a cancer survivor, I have come to realized that tomorrow isn't promised and to live everyday like its the last.

STM: In celebrating PRIDE, how important is Progress in the LGBTQ community?

Shay: Very Important! It allows us to have conversations that we typically don't have, including political discussions. Eden Pride, isn't just about partying but community support and awareness. In order for us to be Proud, we have to Progress, support each other in our community. The LGBTQ community collectively, with no lines of separation is a trillion dollar industry and our buying power is more than tremendous. This is progress...once pride is connected in its entirety we will be immovable.

STM: Do you think there will ever be total equality in this life?

Shay:  We're all equal, just not on paper. I'm as equal as everyone else. But feel we are already equal, we're not going anywhere...

STM: I see that you are extremely involved in the community, how important is that we we as parents, professionals and the like be involved in our community?

Shay: Support is necessary for our community to thrive. We are one in the same and without our thoughts, we are nothing. As a coach, community volunteer, and active parent in our children's school, I get to share who I am and what I do.

STM: Tell us about YoShay Kafe.

Shay: YoShay Kafe is an eco-friendly kafe that serves natural/organic items including coffee. It will be a totally recycled environment. It will be the location for fostering the love of art, poetry, and the like. The idea behind YoShay, is to Pay it forward, advocate for clean environment. YoShay is unique in that its created for the family.

The interview goes on, as heard in this Highlight of Eden's River of Coffee, so Click Play Below and Listen UP!!!

After the beans have been spilled, Shay leaves me with a warm fuzzy feeling with this note, "Eden has grown, and I think that the personal connections made in social media, has played a big part, but the best part of all is going out meeting people, socializing while receiving and being a source of information...We have to continue to contribute to change."

"Buzzworthy Cravings, Creatively Satisfied!"


  1. Love the article! And we aren't going anywhere! So proud to know such a strong woman! Shay you are a blessing to so many! Greatly portrayed in this article too!

  2. Your domain is a great place to get ample information! Will you be mind if I reblog some of your posts on my personal blog?